GeniusPR Layer™ Engine. This is our proprietary three-element system that makes good stories travel, compound, and keep working over time.
We turn signals into stories and stories into systems that move markets using our GeniusPR Layer™ methodology.
OUR THREE-PART ENGINE
The GeniusPR Layer™
Embedded in the media ecosystem
We do more than build relationships. We work within the media landscape to understand how stories are selected, shaped, and published.
Reporter roundtables
We host recurring podcast sessions and live events with journalists to surface what they are actively covering, what angles resonate, and what makes a pitch worth pursuing.
Ongoing newsroom collaboration
Through a journalist-led podcast and continuous collaboration with newsrooms, we stay close to the people who decide what becomes news and when.
Ecosystem Intelligence
In-depth analysis of your market landscape and competitive set, including positioning, share of voice, trust signals, and campaign benchmarking. Our goal is to extract the most original and creative narrative opportunities.
Strategy & Positioning
We define your announcement calendar, KPIs, and core objectives, then architect a clear plan of action; combining ongoing collaboration, innovative campaigns, and narrative-led brand building with viral potential.
Expert Copywriting
Unlimited senior-level copywriting with SEO & GEO expertise, ensuring every story resonates with media, shapes perception, and ranks where it matters.
Multi-Channel Amplification
Every PR win is rapidly converted into short-form posts, video, and visual assets, optimised for X, LinkedIn, Reddit, and newsletters, and deployed within 48 hours to sustain attention and drive visibility.
Aggregation Network
Targeted micro-KOL distribution and Reddit amplification engineered to multiply reach, reinforce authority, and drive SEO and GEO discovery through third-party validation.
Performance Analytics
Campaign performance reporting covers impressions, reach, engagement, and audience growth, ensuring momentum is measured, optimised, and scalable.
OUR THREE-PART ENGINE
The GeniusPR Layer™
Embedded in the media ecosystem
We do more than build relationships. We work within the media landscape to understand how stories are selected, shaped, and published.
Reporter roundtables
We host recurring podcast sessions and live events with journalists to surface what they are actively covering, what angles resonate, and what makes a pitch worth pursuing.
Ongoing newsroom collaboration
Through a journalist-led podcast and continuous collaboration with newsrooms, we stay close to the people who decide what becomes news and when.
Ecosystem Intelligence
In-depth analysis of your market landscape and competitive set, including positioning, share of voice, trust signals, and campaign benchmarking. Our goal is to extract the most original and creative narrative opportunities.
Strategy & Positioning
We define your announcement calendar, KPIs, and core objectives, then architect a clear plan of action; combining ongoing collaboration, innovative campaigns, and narrative-led brand building with viral potential.
Expert Copywriting
Unlimited senior-level copywriting with SEO & GEO expertise, ensuring every story resonates with media, shapes perception, and ranks where it matters.
Multi-Channel Amplification
Every PR win is rapidly converted into short-form posts, video, and visual assets, optimised for X, LinkedIn, Reddit, and newsletters, and deployed within 48 hours to sustain attention and drive visibility.
Aggregation Network
Targeted micro-KOL distribution and Reddit amplification engineered to multiply reach, reinforce authority, and drive SEO and GEO discovery through third-party validation.
Performance Analytics
Campaign performance reporting covers impressions, reach, engagement, and audience growth, ensuring momentum is measured, optimised, and scalable.
