Gate

Situation

Gate wanted to build visibility in the AI industry and gain access to relevant technology media. With Edwin Cheung serving as Gate’s Global Head of Fiat and Strategic AI, the company had a credible connection to the AI conversation, but it needed the right platforms to put that leadership in front of the industry.

The challenge was to identify opportunities that matched Gate’s AI leadership, while working within the journalists and formats actually available at the event.

Task

Genius PR was engaged to support Gate’s executive visibility around SuperAI in Singapore.

The campaign focused on three primary objectives:

1. Connect Gate’s strategic AI leadership with a relevant AI industry conference.
2. Coordinate a speaking opportunity for Gate’s executive.
3. Assess and communicate onsite media availability to Gate’s team.

Action

Genius PR treated the conference as a positioning opportunity, matching Gate’s AI leadership with the formats and access the event could realistically offer.

Coordinating Around SuperAI

Genius PR supported coordination around SuperAI in Singapore, using Gate’s strategic AI leadership as the relevant connection to the conference.

Managing the Speaking Opportunity

The work included discussing a paid speaking opportunity and communicating the format and options clearly with Gate’s team.

Checking Media Availability

Genius PR conducted outreach to check which media would be available at the event. When the requested publications were unavailable onsite, the team explained the limitation directly and discussed future introductions.

Results

Gate’s Global Head of Fiat and Strategic AI, Edwin Cheung, was listed on the SuperAI speaker website.

Executive Visibility

• A public speaker listing for Gate’s executive at an AI industry conference
• Gate’s strategic AI leadership connected to a relevant industry platform

Event and Media Coordination

• Coordination around a paid speaking opportunity
• Outreach concerning onsite media availability
• A clear assessment of which publications were available, with future introductions discussed

Impact

Gate’s SuperAI campaign illustrates the practical work involved in connecting executive positioning with the right conference opportunities.

By matching Gate’s AI leadership to a relevant industry event, Genius PR secured a public speaker listing for its executive. Just as importantly, the team gave Gate an honest view of what the event could and could not deliver on media access, creating a clear foundation for future introductions.