01
Audit your AI and search presence
We investigate the prompts your buyers use, identify where you and your competitors show up, and map the sources and keywords behind those results.
SEO & GEO OPTIMISATION
GEO and SEO Built on PR, for AI Companies
Ask ChatGPT, Gemini, Claude, or Perplexity which tools are the best in the category. Is your company among them? And are you presented there as you want to be?
The answer for most AI companies will be no, not yet. Because those tools don't choose based on whoever has the nicest website. They are choosing based on what other trusted publications, resources, and authorities have said about you. And that’s where we come in. The coverage we get you is the kind that search engines and other AI tools will see and use to determine who to recommend.
GeniusPR is a GEO PR and SEO agency that helps AI companies get the coverage, listings, and third-party mentions needed to rank higher in both Google and other AI tools' responses. We provide the dual benefit of real PR and the technical and entity SEO needed to turn it into a ranking boost.
350
+
Global brands represented
1
B+
Impressions generated
3,000
+
Media outlets
2
Global offices (LDN / DXB)
5
Continents
SEO & GEO POSITIONING
How SEO/GEO and PR Work Together
SEO and GEO may seem like two separate initiatives, but they have a lot in common. The common denominator is coverage of your company in credible web resources that people trust. Public relations produces such coverage.
Search engines care about mentions of your brand and backlinks from credible sources, while AI models consider which resources mention your brand and how consistent your company information is. One placement in a reputable source can drive both SEO and GEO traffic, and this is how you can leverage that benefit:
What PR does for SEO
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Earns backlinks from authoritative sources that boost your page authority in Google.
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Builds branded searches, as people who read articles about your company may search for you online.
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Improves topical authority by associating your brand with certain topics.
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Drives referral traffic from the publications that covered your brand.
What PR does for GEO
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Helps you appear in the third-party resources that AI models use as a reference.
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Gets you listed in “best of” publications and comparisons that AI uses to generate answers.
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Ensures information about your company stays consistent across resources, so AI can provide accurate information about you.
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Creates a steady stream of mentions so that your brand continually appears in search results.
SEO and GEO are two sides of the same coin. Thus, your PR, SEO, and GEO efforts should be organized as one cohesive unit that follows one strategy and reports on one budget to avoid spending twice on the same objective.
RESOURCES & NETWORK
AI Answers Lean on Earned Media
A question of relevance is the effectiveness of PR combined with Artificial Intelligence. The independent research shows one such link.
Mentions outweigh backlinks
In May 2025, Ahrefs analyzed 75,000 brands and found that branded web mentions correlated with visibility in Google’s AI Overviews at 0.664, while backlinks scored 0.218. Thus, mentions showed a significance almost three times greater than backlinks. Ahrefs notes that this is a correlation, not a cause-and-effect relationship.
Source
What Correlates With AI Overview Brand Visibility? (75,000 brands), May 26, 2025.Earned media is the prime source of citations
In its May 2026 “What Is AI Reading?” report, Muck Rack examined more than 25 million links used by ChatGPT, Claude, and Gemini and found that 84% were earned media and 0.3% were paid and advertorial content. Muck Rack also classifies content as earned media, including journalism, academic research, government sources, and other third-party content. For brands, this means these tools highlight independent content about their brands.
Source
Muck Rack Generative Pulse, “What Is AI Reading?”, May 2026.Same placements improve your Google rankings
Nothing here is a replacement for SEO. Editorial links in placements still help your pages rank on Google. So you get a search score plus an AI score.
What We Do
What’s Included in Our AEO and SEO PR Services
All the items below are meant to fulfill one purpose. Get your company discovered, described accurately, and recommended by the sources buyers use to search.
01
AI Visibility Audit
We identify the questions your buyers are asking in ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, and where you and your competitors are being discovered and cited.
02
Listicle Placement
Many AI answers are built upon Best Of and Comparison articles. We seek placement in the lists and stories that are being referenced for your category.
03
Tier-One and Trade Coverage
We target the outlets that are being cited – from major business and tech platforms to the trade publications your buyers read with stories and articles that will engage them and offer journalists content they want to report.
04
Founder Thought Leadership
Bylines, interviews, and expert commentary build visibility for your founders while giving AI models named experts they can quote directly.
05
Entity Consistency
Your company’s description may be muddying your visibility in the AI’s database. We ensure that your website, Crunchbase, and LinkedIn are consistent so that the AI can correctly identify your business.
06
Technical SEO and Schema
We handle the tactical implementation needed to support content creation and distribution from your PR campaigns with schema and technical SEO, ensuring search engines and AI can easily crawl, read, and understand your content.
07
Monthly Reporting
Each month, we will show you new placements, search movement, and improved accuracy and frequency in AI answers to demonstrate the power of your earned coverage.
THE OUTCOME
What You Achieve With Us
Appear where buyers make decisions, and be described the way you want to be described. Our ethos: earn the sources that AI tools trust, and make them easy to find.
HOW WE BUILD IT
Our Process and Approach
Our process covers the entire engagement lifecycle, from initial calls to month-over-month performance improvements. We will:
02
Build the plan
We turn the audit results into a target list, identifying the publications, lists, and topics to target while telling a story for each. We discuss the goals and measurement strategy.
03
Earn the coverage
We execute the plan, pitching stories to reporters, earning listicle placements, and buying bylines and commentaries from the outlets trusted by the AI models and search engines in your category.
04
Fix the foundations
We unify your entity information across the web and fix technical SEO and schema issues to ensure that the value earned is properly attributed to your brand.
05
Measure and refine
We report on placements, rankings, and AI visibility, and refine the strategy each month based on what's working and what isn't.
the problem
Who We Work With
We work with AI companies that want to be discovered, trusted, and recommended, from early-ticklers to established players. If you're a buyer asking who to pick up as an AI vendor, this is a call for you.
SCHEDULE A CALL→
AI startups building category presence pre- and post-first close
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AI infrastructure, dev tools, data and compute vendors earning credibility with technical buyers
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Enterprise AI and automation platforms with long B2B sales cycles
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Vertical AI companies aiming to disrupt healthcare, finance, legal, security and other regulated industries
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SaaS companies aiming to reposition around AI in need of AI tools describing them as they are
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AI agents and consumer AI products fighting it out in a crowded and hot category
crypto pr agency
Results Already Achieved for Companies Like You
Here’s what our campaigns have delivered for technology companies.
2
B
Global impressions across tech campaigns
91
Highest domain authority reached for a single client
60
Days to first tier-one placement, on average
Ondo Finance
Ondo Finance wanted to turn their Korea Blockchain Week visit into more than a networking opportunity, and we helped them capitalize on the event by securing and facilitating media opportunities. We connected the client's spokesperson with the CoinDesk on-site broadcast team and facilitated additional international press opportunities. The client's spokesperson was featured on a CoinDesk broadcast interview spot (produced media asset, for ongoing distribution), plus a separate interview opportunity with Japan's NADA NEWS.
Gate
Gate wanted to raise its profile within the AI industry and position its leadership within the space, but needed help finding the right opportunities and industry outlets. We supported the positioning of the company's executives around SuperAI Singapore, including facilitating speaking opportunities and evaluating the media access opportunities for the Gate AI leadership team. The Global Head of Fiat and Strategic AI for Gate was listed as a featured speaker for SuperAI, providing executive exposure and associating the client with this prominent AI industry conference.
Morpho
Morpho was looking to secure tier-one coverage but didn't have any funding announcements or product launches to promote. We positioned Morpho's cofounder as a subject matter expert by linking his lending expertise to the timely topic of crypto lending, risk, and transparency. Morpho was featured in a Forbes article with two attributed comments from cofounder Merlin Egalite, establishing him as a credible voice on crypto lending markets.
WHAT IS GEO?
Generative Engine Optimisation.
GEO is the practice of engineering your brand's presence inside large language models — so that when AI surfaces generate answers about your category, your brand is cited, recommended, and positioned as the authority. It is the SEO of the AI era, and the window to lead it is open right now.
ChatGPT
The world's most used AI surface. Category queries here shape millions of purchase decisions every day.
Claude (Anthropic)
Increasingly used by enterprise buyers and researchers for vendor and category research.
Perplexity
The AI-native search engine pulling real-time sources — coverage and listicles rank here directly.
Google AI Overviews
Google's generative layer now surfaces brand mentions and authority signals above traditional results.
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At GeniusPR, we turn signals into stories and stories into systems that move markets.