AI & SaaS Public Relations

PR for AI & SaaS Companies that move markets.

The AI and SaaS space moves faster than any other category on earth. New tools launch daily. Funding rounds blur together.
The companies that break through don't have better products. They have better stories — and a system that makes those stories travel
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350

+

Global Brands Represented

3,000

%

Media Outlets

1

B+

Impressions

2

Global Offices
LDN / DXB

5

Continents

the problem

Why most AI & SaaS PR fails

Tech journalists are not impressed by demos. Analysts don't care about your tech stack. Buyers tune out vendor noise.
What moves the needle in this space is credibility — and credibility is earned, not bought. It comes from being the company that shapes the conversation, not the one reacting to it.

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Pitches built around features, not narratives

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Coverage that spikes at launch and disappears within 48 hours

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Founders invisible outside their own LinkedIn feed

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Competitors with inferior products earning more attention

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No system converting press into pipeline

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Funding announcements that fail to define a category

our services

Built for the speed & complexity of tech

Six integrated capabilities — designed specifically for AI and SaaS companies at the moments that matter most.

① Narrative Architecture for Technical Products

We translate complex AI and SaaS propositions into stories that resonate with journalists, investors, and enterprise buyers — without dumbing them down.

② Founder & Executive Positioning

We turn your CEO, CTO, or founding team into genuine industry voices — securing bylines, podcast appearances, and commentary placements that compound authority over time.

③ Tier-One Media Placement

From TechCrunch and Wired to VentureBeat, The Information, and Financial Times — we place stories where your buyers, investors, and competitors are paying attention.

④ Launch & Funding Announcement Strategy

Product launches and fundraises are one-shot moments. We architect multi-beat campaigns that extend the window of attention far beyond a single press release.

⑤ Content Flywheel Activation

Every media win is converted into social assets, newsletter content, and short-form clips within 48 hours — deployed across LinkedIn, X, and niche tech communities.

⑥ SEO & GEO Optimisation

We build earned media into a long-term discovery asset — so your brand surfaces in search results and AI-generated answers when buyers are actively looking.

ideal clients

We work with companies at inflection points

If you're at a moment that matters — launch, raise, reposition, scale — this is when PR compounds fastest and credibility lasts longest.

① Pre-launch AI startups

Building category presence and credibility before you go public or raise your next round. First-mover narrative is the most durable asset you can build.

② Post-seed & Series A companies

Entering a crowded market and needing to define why you win. We build the story that makes investors, buyers, and journalists pay attention.

③ SaaS players repositioning around AI

Established businesses reclaiming relevance as the category shifts. We reframe your narrative without losing what made you credible.

④ AI infrastructure & developer tools

Building credibility with technical audiences who immediately sense inauthenticity. We speak their language and know their publications.

⑤ Enterprise SaaS businesses

Shortening long B2B sales cycles by making your brand the trusted default before the first call is even booked.

our process

Discover Our Process

01

Strategy and Onboarding

We align on product, market, goals, positioning, and KPIs for fast, clear execution from day one.

02

Narrative Architecture

We define your core story and key messages to win media, investors, and customers.

03

Media List Building

We build a tailored media list by industry, region, and goals — tier-one tech outlets included.

04

Flywheel Set Up

We build a repeatable system where PR, content, and distribution compound visibility over time.

05

Multi-Channel Distribution

Every win is amplified across social and owned channels to maximise reach and impact.

06

High-Level Reporting

We report on coverage, reach, and growth — so you see exactly what's building momentum.

the genius layer™

How we Our proprietary engine, applied to AI & SaaS work

01

Journalist Network

Direct access to reporters actively covering AI, enterprise tech, and SaaS. We know what they're writing before it's commissioned.
02

Signal-to-Story

We extract the most original narrative opportunities from your market position and build campaigns around real editorial needs — not press releases sent into the void.
03

Content Flywheel

Every story is amplified across social, newsletters, and communities within 48 hours. Coverage compounds instead of disappearing after a single news cycle.

what to expect

What AI & SaaS clients see

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Tier-one tech press coverage within the first 60 days

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Founder profiles in vertical and mainstream business media

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Sustained share of voice against category competitors

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A media footprint that outlasts the campaign

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Measurable lift in inbound — demos, investor outreach, partnerships

2

B

Global impressions across tech campaigns

91

Max. domain authority achieved for a single client

60

Days to first tier-one placement, on average

our clients

What our clients say

"The collaboration was highly strategic. The team guided our messaging, challenged assumptions, and helped shape a narrative that balanced accuracy with impact."

Andrew MacFarlane
CTO & Co-Founder, Validation Cloud

"The collaboration has been extremely effective, providing access to high-quality networks, amplifying our message to the right audiences, and opening doors to key markets."

Callan Sarre
CPO & Co-Founder, Threshold Labs

"They're truly like an extended part of our company culture. They pivot quickly, consistently deliver beyond expectations, and are some of the most creative people we've worked with."

Chris Miglino
Co-Founder & President, DNA Fund

"The collaboration was highly strategic. The team guided our messaging, challenged assumptions, and helped shape a narrative that balanced accuracy with impact."

Andrew MacFarlane
CTO & Co-Founder, Validation Cloud

"The collaboration has been extremely effective, providing access to high-quality networks, amplifying our message to the right audiences, and opening doors to key markets."

Callan Sarre
CPO & Co-Founder, Threshold Labs

"They're truly like an extended part of our company culture. They pivot quickly, consistently deliver beyond expectations, and are some of the most creative people we've worked with."

Chris Miglino
Co-Founder & President, DNA Fund

ready to start

You're building something that matters. Make sure the market knows it.

The window to define your category narrative is narrow. First-movers who earn credibility early don't just win press — they win the market.

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At Genius, we turn signals into stories and stories into systems that move markets.