Global Brands Represented
Impressions generated
Media outlets
Global Offices
LDN / DXB
Continents
A press release distributed to the right channels gets picked up and read, while one that is distributed everywhere ends up buried in syndication sites no one reads. This is even more crucial for AI companies, since the audiences to reach are much more fragmented:
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Enterprise buyers and CTOs read business and enterprise technology media, as well as the trade press covering their industry
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Engineers and researchers read technical publications, newsletters, and communities, and are the first to spot hype.
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Investors read business media and the reporters covering funding and the AI market.
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Industry audiences in healthcare, finance, legal, and other sectors read the publications covering their own industry: where vertical AI stories are published.
Distributing one press release to hundreds of sites is a waste. No one is going to read it, and most of the links will not be seen by any potential buyer. The right approach to press release distribution begins with asking the right questions: who needs to read this, and where do they read it? We choose the outlets and reporters that answer these questions, and we pitch them in a way that tells the story to the right people.
HOW WE WORK
A distribution report may look impressive but provide little valuable information. Most of them only show potential reach, i.e., the sum of the audiences of all the media outlets where your release was distributed, even if no one actually read it. We care to understand what actual impact your press release had on your business.
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We break down your story’s coverage by media outlet and reporter to see whether your buyers and investors actually read about it.
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We separate journalists’ stories from resellers’ stories because they aren't equal in value.
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We look for mentions of your press release’s key points and quoted text, as a story that inaccurately represents your message can actually hurt your brand’s reputation.
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By using tracking links, we analyze the rise in traffic to your website, including branded searches, demo requests, and conversations that have taken place after the story was published.
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We review backlinks and assess the authority of the site that provided them to determine how much weight to give the link.
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We check if your news appeared and was correctly positioned when someone asked an AI assistant about your industry or company.
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We monitor business development activity around your press release, including outreach from journalists we interviewed, responses from partners and investors, and shortened sales cycles.
Impressions, potential audience, and the number of platforms distributing your release- these are all vanity metrics. There is nothing wrong with them, but they rarely indicate that the press release has achieved its goal. We will gladly track these metrics and focus on the ones that help us evaluate your business’s progress.
Global impressions across tech campaigns
Highest domain authority reached for a single client
Days to first tier-one placement, on average
Ondo Finance
Gate
Morpho
WHY GENIUSPR
Many companies offer distribution services to place your release in third-party media. But we offer some services that make your story stand out.
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We provide journalist outreach. Unlike others, we have an in-house team that contacts the press and news outlets. We don’t have any bots or tools; our experts contact the most relevant journalists and editors for your press release.
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We write press releases. We can help you craft a story that will sound appealing to the media. Most outlets aren't interested in product promotion, so if your text is boring or poorly written, it will be ignored. We can create a piece of news from your release with a strong angle and a quote that will resonate with media outlets.
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We identify your target audience. Our team will choose the best media outlets in your industry and area to get your story placed. We will ensure your news reaches trusted sources, investors, and other critical audiences for your business.
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We can help with exclusive and embargoed news. If you have an important story, our team will plan and execute the most effective strategy to place it and help it gain maximum traction.
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We use media-optimized content. We will optimize your press release for coverage and visibility, so it can be picked up by AI tools. Our releases feature strong factual angles, named drops and products, quotes, and other elements that both humans and bots notice.
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We always maximize value for our clients. We believe that you should not pay for something that is not guaranteed, so we never promise a specific headline or a mention by AI. We can tell you what we can deliver and what we can’t.
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We operate globally. With local teams in London and Dubai, plus representatives on five continents, the world is our backyard. We can maximize your exposure by distributing your news to critical international markets.
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We provide all media placements with linkbacks and reports. We have tools to track and report on each media placement. You will always know how your news is performing with a link back to your website and a report summarizing the results.
SPECIALIZED SERVICES
Distribution works best as part of a wider plan. Explore the services that pair with it.
Best AI and SaaS PR Agencies in 2026
How AI Is Changing Press Release Distribution Forever
How Startups Use PR to Raise Seed Funding
Tell us what you’re announcing and who needs to hear it. We’ll show you where we’d place the story and how we’d make it travel.
SCHEDULE A CALL
At GeniusPR, we turn signals into stories and stories into systems that move markets.
Start with real news and a clear reason it matters, then send it where your audience actually reads. Pitch reporters directly rather than relying on a wire alone, offer an exclusive or embargo for bigger announcements, publish a copy on your own newsroom, and share the coverage across your channels once it’s live. Use a wire service as a supplement, not as the whole plan.
Usually not. A newswire puts your release on record and spreads copies across many sites, but reporters rarely write stories from wire copy alone. Coverage typically comes from a personal pitch with a strong angle. A wire can still be useful, for example, when you need a formal public record of material news.
It might, but no one can promise it. AI tools can cite pages they can crawl, including releases published on crawlable sites. Independent coverage tends to matter more. The best approach is to earn real coverage of your news and keep the facts clear and consistent.
It depends on what you need. Self-serve wire services are commonly priced per release, often from a few hundred to a few thousand dollars depending on reach. Agency-led distribution that includes writing, targeting, and personal pitching is priced per campaign or as part of a retainer. We’ll send a proposal after a short call about your news and goals.
Yes. We write the release, choose the reporters, and agree an embargo time with those who accept, so the story goes live together at the time you choose.
Often, yes, because the two do different jobs. An AEO/GEO agency improves how your own site and content are structured and understood. AI tools also rely heavily on independent sources, and PR earns those. The two work well together: PR earns the coverage, and your AEO/GEO team makes sure your site and facts support it.