Ondo Finance

Situation

Conferences create a limited window to reach journalists. As Ondo Finance prepared for Korea Blockchain Week, the opportunity was there, but turning event attendance into meaningful media coverage required the right connections and careful coordination on the ground.

The communications challenge was to convert Ondo’s presence at the event into a substantive media opportunity, one that would keep delivering value after the conference ended.

Task

Genius PR was engaged to secure and coordinate media opportunities for Ondo during Korea Blockchain Week.

The campaign focused on three primary objectives:

1. Connect Ondo’s spokesperson with tier-one crypto media onsite at the event.
2. Secure an interview format that let Ondo explain its work directly.
3. Create a published asset Ondo could continue sharing after the conference.

Action

Rather than relying on chance encounters at the event, Genius PR coordinated targeted media opportunities around Ondo’s presence.

Connecting with CoinDesk Onsite

Genius PR connected Ondo’s spokesperson with CoinDesk’s onsite broadcast team and coordinated the interview opportunity at Korea Blockchain Week.

Choosing the Right Format

The broadcast interview gave Ondo space to explain its work directly in a conversation, rather than through a brief quote, with a published segment available for distribution after the event.

Making the Segment Easy to Reuse

After the appearance, Genius PR shared the full broadcast link and the exact interview timestamp with Ondo’s team, making the segment easy to locate and share.

Extending Reach to Japan

Alongside the CoinDesk appearance, Genius PR coordinated a separate interview opportunity with Japan’s NADA NEWS, managing scheduling across spokesperson availability and time zones.

Results

Ondo’s spokesperson appeared on CoinDesk’s Korea Blockchain Week broadcast.

Media Coverage

• A completed CoinDesk broadcast interview
• A published segment available through the broadcast’s online distribution
• A separate NADA NEWS interview opportunity in scheduling

Client Value

• Full broadcast link and interview timestamp delivered for easy reuse
• Positive feedback from Ondo’s team following the appearance

Impact

Ondo’s Korea Blockchain Week campaign shows how a short conference window can be turned into lasting media value.

By coordinating directly with CoinDesk’s onsite team, Genius PR converted Ondo’s event presence into a published broadcast interview that the team can continue sharing long after the conference. The parallel NADA NEWS opportunity extended that momentum into the Japanese market.