SEO & GEO OPTIMISATION

Rank everywhere humans and AI look.

We optimise earned media for long-term discoverability — turning PR into a lasting acquisition and authority channel across both traditional search and the AI surfaces where your next customers are already looking.

SEO-DRIVEN PR

GEO FOR LLMS

LISTICLE STRATEGY

BACKEND INFRASTRUCTURE

2

×

Discovery Surfaces

LLM

Ranked in AI Results

∞

Compounding Reach

THE NEW REALITY

The search landscape has fundamentally changed.

WHY THIS MATTERS NOW
Your customers no longer only search Google. They ask ChatGPT, Claude, Perplexity, and Gemini which brand to trust,
which tool to use, which company leads the category. If you are not in those answers, you do not exist — regardless of
how much coverage you've earned through traditional PR.

"The brands that win in the next decade will be the ones that understood GEO before their competitors even knew what it was."

SEO & GEO POSITIONING

The new competitive advantage

LEGACY SEO THINKING

→

Rank on page one of Google.

→

Build backlinks to your domain.

→

Write blog posts for keywords.

→

CoverageisaPRmetricnotSEO

WHAT CATEGORY LEADERS DO

→

Rank in LLM answers for their category.

→

Get cited in AI-generated responses.

→

Own the listicles AI models pull from.

→

PR and SEO/GEO work as one engine.

When someone asks ChatGPT or Claude "what is the best [your category] tool?" — your brand needs to be the answer. That
doesn't happen by accident. It's engineered.

WHAT IS GEO?

Generative Engine Optimisation.

GEO is the practice of engineering your brand's presence inside large language models — so that when AI surfaces generate answers about your category, your brand is cited, recommended, and positioned as the authority. It is the SEO of the AI era, and the window to lead it is open right now.

ChatGPT

The world's most used AI surface. Category queries here shape millions of purchase decisions every day.

Claude (Anthropic)

Increasingly used by enterprise buyers and researchers for vendor and category research.

Perplexity

The AI-native search engine pulling real-time sources — coverage and listicles rank here directly.

Google AI Overviews

Google's generative layer now surfaces brand mentions and authority signals above traditional results.

WHAT IS GEO?

Generative Engine Optimisation.

GEO is the practice of engineering your brand's presence inside large language models — so that when AI surfaces generate answers about your category, your brand is cited, recommended, and positioned as the authority. It is the SEO of the AI era, and the window to lead it is open right now.

LISTICLE STRATEGY

Owning the lists AI models cite

We identify, produce, and place the "best of" and "top 10" listicles that LLMs pull from when generating category answers. When ChatGPT lists the top tools in your space, we make sure your brand is on it — and ranked where it matters.
AUTHORITY SIGNALS

Media coverage that LLMs trust

LLMs are trained on the web. Tier-1 coverage from publications like Forbes, TechCrunch, and Wired acts as training signal authority. We secure placements in the outlets that AI models weight highest when generating answers about your category.
KEYWORD & ENTITY COVERAGE

Strategic keyword integration

We map the exact queries your buyers are typing into AI and traditional search, then build PR and content campaigns that target those terms — ensuring your brand owns the answer, not just the backlink.
BACKEND INFRASTRUCTURE

Technical SEO & schema architecture

We don't just handle the front-end content. We optimise the technical infrastructure behind your web presence — schema markup, entity SEO, structured data, and site architecture — so every PR win is amplified by a foundation built to rank.
PERFORMANCE TRACKING

GEO & SEO rank monitoring

We track your brand's appearance in LLM outputs, AI Overviews, and traditional search — monitoring share-of-voice across both
surfaces and reporting on the compounding authority your coverage is building over time.
LISTICLE STRATEGY

Owning the lists AI models cite

We identify, produce, and place the "best of" and "top 10" listicles that LLMs pull from when generating category answers. When ChatGPT lists the top tools in your space, we make sure your brand is on it — and ranked where it matters.
AUTHORITY SIGNALS

Media coverage that LLMs trust

LLMs are trained on the web. Tier-1 coverage from publications like Forbes, TechCrunch, and Wired acts as training signal authority. We secure placements in the outlets that AI models weight highest when generating answers about your category.
KEYWORD & ENTITY COVERAGE

Strategic keyword integration

We map the exact queries your buyers are typing into AI and traditional search, then build PR and content campaigns that target those terms — ensuring your brand owns the answer, not just the backlink.
BACKEND INFRASTRUCTURE

Technical SEO & schema architecture

We don't just handle the front-end content. We optimise the technical infrastructure behind your web presence — schema markup, entity SEO, structured data, and site architecture — so every PR win is amplified by a foundation built to rank.
PERFORMANCE TRACKING

GEO & SEO rank monitoring

We track your brand's appearance in LLM outputs, AI Overviews, and traditional search — monitoring share-of-voice across both
surfaces and reporting on the compounding authority your coverage is building over time.

HOW WE BUILD IT

The four-layer approach

01

Audit & Map

We audit your current search and AI presence — identifying where competitors appear in LLM answers and which keywords and entities your brand needs to own.
02

Coverage Architecture

We design a PR campaign plan built around SEO and GEO targets — with every placement, listicle, and byline engineered to strengthen your signals on both surfaces.
03

Execute & Place

Tier-1 coverage, listicle ownership, and thought leadership — placed in the publications and formats that Google and AI models cite most heavily for your category.
04

Monitor & Compound

Ongoing tracking of LLM citation frequency, search rank movement, and share-of-voice — refining the engine each month to make authority compound faster.

THE OUTCOME

What you become

OUR POSITIONING ON GEO
"The brands that rank in LLMs don't just get more traffic. They become the default answer — and the default answer closes deals before a sales call ever happens."
SCHEDULE A CALL
Category Leader

the brand ai recommends when buyers ask who leads the space

Acquisition channel

every piece of earned media becomes a permanent, compounding acquisition asset — not a 48-hour news cycle.

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Ready to kickstart your brand’s authority?

Please fill out the calender on our
website and we will do a meeting on your desired time.

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At Genius, we turn signals into stories and stories into systems that move markets.