Social Media Manager

About the role

I’m the founder of GeniusPR, a PR and reputation management agency working with fintech, crypto, and emerging tech clients. I’m building my personal brand (“IAmKimThan” on Instagram) to become the recognized go-to name for PR — for company announcements, personal brand PR, and visa-related PR (e.g., EB-1). I’m also a DJ, and I travel constantly meeting clients and closing deals.

I need a social media manager who can turn raw, unpolished phone footage into a consistent, high-performing content engine across Instagram, TikTok, and LinkedIn — mixing business authority, lifestyle/travel, and entertainment (DJing) content. The primary focus is my IAmKimThan account, with music/DJ elements woven in as a supporting layer rather than a separate main focus.

You’ll also help manage the personal brand of my co-founder, Jamie — same platforms, secondary priority to mine but run in parallel.

This is a highly independent, full-cycle role: weekly content planning, scripting, B-roll and editing, scheduling, posting on my behalf, and daily reporting. Once I send footage, you own everything from there.

What you’ll be doing

Strategy & planning

• Send me a weekly content plan every Friday (with a reminder Sunday) outlining exactly what I need to film that week
• Use Poppy.ai to research and analyze high-performing content from similar creators/niches, and apply those findings to shape my content plan and formats
• Identify and apply the best-performing viral ad/content formats (hooks, storytelling structures, trending formats, do’s/don’ts, case studies, reviews, etc.)
• Blend three content pillars for my account: (1) PR/business authority & 7-figure agency operations, (2) travel/client relationships/lead generation, (3) DJ/music/entertainment as a supporting layer
• Apply the same planning process for Jamie’s (co-founder) account in parallel

Scripting

• Use Poppy.ai to analyze what’s working for similar/competitor content creators and translate those insights into my content plan and scripts
• Write scripts for short-form content and YouTube videos that I can read/follow on camera
• Write and post LinkedIn content using Kleo for both my profile and Jamie’s
• Adapt scripts to platform-specific formats (Reels/TikTok vs. long-form YouTube vs. LinkedIn)

Production & editing

• Edit all Instagram and TikTok content yourself using CapCut and/or Opus, including sourcing/cutting your own B-roll — this is your responsibility, not mine
• Take raw, sometimes unsorted footage I send and independently figure out how to turn it into postable content
• For YouTube (shot on Osmo Pocket 3): assess footage, refine scripts, and manage a freelance editor to produce polished long-form videos
• Source and manage a small team of freelance editors as needed for overflow — you retain quality control

Publishing & management

• Post directly to my Instagram, TikTok, and LinkedIn on my behalf
• Do the same for Jamie’s accounts (secondary priority)
• Full account management: captions, hashtags, posting times, community engagement basics

Workflow

• I will send raw, sometimes unstructured footage via WhatsApp or Dropbox — you independently plan, edit, and post it
• You operate with a high degree of independence once footage is in your hands

Reporting

• Daily reporting on views, engagement, click-through rates, and follower growth across Instagram, TikTok, and LinkedIn (both my account and Jamie’s)
• Weekly/monthly summary of KPI trends and recommended adjustments

Requirements

• Minimum 3 years of experience growing personal brands for entrepreneurs/founders — ideally agency owners running service-based businesses
• Hands-on proficiency in CapCut and Opus for editing, including shooting/cutting your own B-roll (you edit personally — this is not delegated)
• Working knowledge of Poppy.ai to analyze competitor/similar-creator content and turn insights into a content plan
• Working knowledge of Kleo for LinkedIn content writing and posting
• Experience managing Instagram, TikTok, and LinkedIn simultaneously for the same brand/person
• Strong understanding of current viral content formats and platform-specific best practices
• Comfortable working independently from raw, unsorted phone footage and turning it into scroll-stopping content without heavy direction
• Experience managing freelance editors/a small team (for YouTube long-form)
• Able to manage two founders’ personal brands in parallel (primary + secondary priority)
• Based anywhere, but must be available for daily check-ins/reporting
• Available to start immediately

Application & interview process

To be considered, please provide the following:

1. Portfolio of viral content you personally created or directly managed (not just “consulted on”)
2. Before/after growth metrics for at least 2–3 personal brand or founder accounts you’ve managed (follower growth, views, engagement rate over time)
3. Direct client references — I need to be able to contact 2+ past or current clients to verify results. Please note: NDAs preventing any client contact or metric-sharing will not be accepted for this role, as I’m unable to verify unverifiable work.
4. A live or recorded demo showing your CapCut and/or Opus editing process
5. An example of how you’ve used Poppy.ai (or similar tool) to research a competitor/similar creator content and turn it into a content plan
6. Examples of content calendars you’ve built for past clients

Interview process: Shortlisted candidates will have a screening call with Nicole (my team) to walk through your portfolio, editing process, scripting workflow, and past KPIs before a final decision is made.

Compensation & performance

• $3,000–$5,000/month, based on experience and portfolio strength
• We will set specific, agreed-upon KPI targets together in the first 30 days (based on realistic benchmarks from your track record and platform baselines) to measure growth month over month
• Ongoing work is contingent on hitting agreed-upon growth and engagement benchmarks