GEO / AEO Specialist

40 hrs/week | Client portfolio | Budget: $2,000.00 (fixed price)

About the role

Our clients increasingly want to be the brand that ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews recommend when someone asks for options in their category. Demand for this work has grown faster than our internal capacity.

We are hiring a full time specialist to own it across a portfolio of client accounts, working alongside our PR and content teams.

This is a specialist role, not a generalist SEO role. We are looking for someone with a proven history of putting named brands into AI generated answers for defined prompts, who can show the work and be checked on it.

Non negotiable: evidence

Every candidate must supply all three of the following. This is the primary screen.

1. Real case studies. Named client or category, the exact prompts targeted, the exact platforms, dated before and after evidence. Anonymised accepted under NDA.
2. Real work samples. Live URLs we can open. Actual PR placements, listicle entries, Reddit threads and pages they built.
3. Real references. Two or three contactable people. Former clients or the agency lead who managed them. We will call them.

Candidates who cannot supply all three do not progress.

PR is the primary lever

We are a PR agency. Earned media and third party authority is the core of how we intend to win AI visibility for clients, and we already have the outreach machine to produce it.

The successful candidate must understand PR as the centre of a GEO and AEO strategy, not as one line item on a tactics list. Specifically, they should be able to explain the following:

1. How to identify which publications and domains genuinely carry weight in AI retrieval for a given category, and the method behind that rather than guesswork.
2. How a mention needs to be written and structured to actually get cited, versus one that publishes and does nothing.
3. How to build a client into the entity a model associates with a topic, rather than a name that appeared once.
4. How syndication, republication, and aggregation affect outcomes.
5. The realistic lag between a placement going live and appearing in AI answers.
6. How to brief a PR team so outreach serves the GEO strategy rather than running parallel to it.
7. The specialist sets media targets and angles. Our PR team owns outreach and relationships.

Supporting levers

Listicles and comparison content. Securing inclusion in, or improved placement within, the “best” and “top” roundups models draw from. Earned, sponsored and owned. Advising on which are worth the spend.

Reddit and community. Building authentic, durable presence in threads models cite, in a way that survives moderation and does not expose clients to astroturfing backlash.

Website and on page. Answer first content architecture, entity and brand consistency, schema markup, FAQ and Q&A structures, llms.txt and AI crawler access, freshness signals, internal linking, and site structure that supports retrieval.

Key responsibilities

Audit and strategy

• Baseline current visibility across major AI platforms. Which prompts the client surfaces for, which they do not, and which competitors and sources are cited instead.
• Build the commercially relevant prompt set.
• Diagnose why competing sources win. Domain authority, entity strength, content structure, third party mentions, freshness, community signal.
• Turn the audit into a prioritized 30, 60, and 90-day plan with honest expectations.

Execution

• Set PR targets, angles and messaging, and brief the PR team.
• Run the listicle, Reddit and on page workstreams.

Measurement and reporting

• Stand up AI visibility tracking. Profound, Peec AI, Otterly, Semrush AI Toolkit, ZipTie or an equivalent in house method.
• Define baselines. Track citation frequency, share of voice, and sentiment across platforms. Connect to GA4 where attribution allows.
• Separate genuine movement from model run-to-run variance and state it plainly in reports.
• Deliver client-ready monthly reporting.

Team and process

• Document a repeatable audit-to-execution playbook the agency can operate from.
• Join client calls to present and defend recommendations.
• Upskill the internal team over time.

Requirements

Essential

• 2+ years hands-on GEO and AEO work with real client accounts. Depth of proof matters more than years.
• Deep working knowledge of PR as a GEO and AEO lever.
• Case studies, live work samples, and contactable references.
• A structured, repeatable methodology from audit to execution to measurement.
• Real understanding of how retrieval and citation differ across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews.
• Fluent written English. Confident presenting to clients.
• Intellectual honesty about what is proven versus still being tested.
• Available full time, 40 hours a week.

Desirable

• Agency or multi-client delivery experience.
• Traditional SEO or digital PR background.
• SaaS, e-commerce, or professional services experience.
• Experience training or managing junior team members.

‍