What is performance PR?

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Performance PR is a results-driven PR model where brands pay only for achieved, predefined results, mitigating risks and fostering a mutually beneficial agency-brand relationship. It’s a way for brands to garner attention and grow their brand knowing they’ll get the impressions they pay for.

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“After working with hundreds of tech and web3 clients, performance-based PR just seemed to make sense. It offers much more flexibility and efficiency than your standard retainer model which forces companies to spend thousands even if work isn’t needed. Performance PR works extremely well with tech companies because of the odd cycles their businesses typically have. Big launches, updates, and marketing pushes demand flexibility and agility, and I believe this model delivers that perfectly.”

– Kim Than, founder of the PR Genius

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This model operates on a small, refundable monthly retainer covering the costs of copy, pitching, and strategy. It’s a risk-free engagement where brands can reclaim the retainer if no opportunities arise within a month. During onboarding, a list of approved target outlets is compiled to facilitate swift action upon confirmation, eliminating delays and fostering efficiency. The service range is extensive, encompassing editorial articles, organic interviews, press releases, and TV and podcast opportunities. Furthermore, pricing is transparently broken down into three tiers, varying based on the authority of the outlets targeted, giving clients a clear view of the potential costs and outcomes. What makes performance PR a standout option is its inherent flexibility and dynamic approach. For instance, tech companies often face uneven business cycles characterized by massive launches and updates requiring agile PR responses.

Performance PR adjusts to the changing needs while steering PR efforts in a direction that brings tangible results. Additionally, the model introduces a new era of trust and cooperation between brands and agencies. By aligning the agency’s rewards with the brand’s success, it ensures a collaborative endeavor aimed at achieving the best outcomes. It revolutionizes the traditional PR landscape, shifting from an uncertain, upfront heavy financial commitment to a results-guaranteed, risk-mitigated strategy, creating a scenario where both parties are vested in a fruitful outcome.